BASIS Architecture

The logo and identity created for BASIS Architecture was meant to communicate the firm's mission of modern design based upon traditional ideals. The “marks” around the word BASIS elude to a drafting technique used for lettering in traditional hand-drafted documents. The spacing and clean feel of the lettering speak to a modern design element. The logo is thus meant to unite the old and new into a aesthetically pleasing design mimicking the goals and values of the firm.  Colors were chosen to represent the professional nature of the firm. Business cards, letterhead and envelopes were designed to maximize the impact of the word “BASIS”.  We also created a folder which details the philosophy of the firm with the purpose of compiling customized marketing materials based on the client.