Ed’s Cantina is an Estes Park icon. Since its remodel in 2004 it abandoned its old logo and hadn’t truly replaced it. The owner contacted BASIS and requested a rebranding strategy. At this time, BASIS has created a new logo. We have started a promotional campaign as well which has flexibility to be used as advertisements, t-shirts and posters. Ed’s has had a reputation as a climbers’ hangout for years, thus we played upon the outdoor recreation theme tied with the need for refreshment.