Eds Cantina and Grill
Ed’s Cantina is an Estes Park icon. Since its remodel in 2004 it abandoned its old logo and hadn’t truly replaced it. The owner contacted BASIS and requested a rebranding strategy. At this time, BASIS has created a new logo. We have started a promotional campaign as well which has flexibility to be used as advertisements, t-shirts and posters. Ed’s has had a reputation as a climbers’ hangout for years, thus we played upon the outdoor recreation theme tied with the need for refreshment.