First National Bank of Estes Park

BASIS was hired to manage all aspects of the Print and Broadcast marketing for First National Bank. We managed a set budget to be distributed between newspaper, television and other additional publications. We created a new campaign which focused on their banking services to prominent local businesses and community members. An emphasis was placed on the fact they are the only local, independently run bank in town with a board consisting of well known locals. A schedule of weekly ads was placed into two local papers, along with reworked television advertisements reinforcing their message.