RiversPointe Downtown Lofts

RiversPointe was a mixed use project on a small lot in the heart of downtown Estes Park. The project was a major departure from any development in the town and thus the marketing had to be strong and consistent. The logo was designed to represent the best of Estes; the beauty of the surrounding mountains, foothills, it’s location on the recently extended Riverwalk and the convenience of downtown living.  An additional, shortened logo was used in marketing materials as a backdrop and anchor point. The residential sales brochure highlighted the modern feel of the building, its amenities and location. Additional marketing materials were created to address the concern some potential buyers had regarding parking availability. BASIS Marketing also helped stage a few units and marketed them for short term rentals. The result was the sale of eight of the nine units in an eight week period.