Simplicity Organizing Solutions

A new organizing firm, Simplicity needed to create an identity reflecting the principal’s vision. We created a logo representing simplicity and organization with graphic “boxes”.  Another tie-in graphic of the corporate identity: the “tumbling boxes,” representative of the need for order.  Simplicity’s brochure is square, reinforcing the box motif throughout their materials.  Additionally we created collateral materials and print advertisements for a local newspaper and family targeted publication.