YMCA of the Rockies

The YMCA of the Rockies has over 5,800 combined acres between two facilities straddling the continental divide.The facility serves conferences, family reunions, retreats, recreational and educational groups, families, individuals, and youth by providing lodging, meeting space, dining, programming and recreation. With over 250,000 visitors a year, their membership could be greatly expanded. BASIS was chosen to help them with a membership drive piece to boost their member numbers. The piece was targeted towards families and was designed as both a direct mail piece and return mailer in one.