Small Business
IS OUR SPECIALTY
The foundation of BASIS Marketing is to help identify
your unique talents and goals which make up the basis
of your firm and incorporate them into all aspects of
your marketing and communication.
We specialize in marketing for small businesses
because we understand the challenges you face
as a small business owner. Often times small
means you have the responsibility of all aspects
of the business- even things you may not have
the experience or desire to do. That’s where
we come in. BASIS can be your marketing
department at a level that suits your needs. We
can help you part time, all year long, or only for
special projects- you decide.
My philosophy is that marketing should be
part of your daily routine. Creating a program
of infusing your vision into your business can
help you create the success you are striving for.
The right marketing focus can bring you new
customers and keep the customers you have
happy.
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Amy Lane, Principal
Amy has a broad spectrum of experience in
sales and marketing including print media,
specialty marketing and broadcast media.
Although her focus is small business, she has
worked with clients including Robert Mondavi
Wines, Budweiser and E-trade.
Amy earned her B.A. in Psychology and B.S.
in Business Administration with an emphasis
in Human Resources and Marketing from
the University of Colorado in 1993. She and
her husband, Steve, moved to Estes Park in
1998 where shortly thereafter Steve formed
BASIS Architecture. Amy’s record of public service includes: Quota Club
Treasurer, Habitat for Humanity of Estes Valley Board Member, Families
for Estes member and Lifelong Learning of Estes Valley School Board
Member.
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